Brand Personality, Voice & Messaging Essay Example | Topics and Well Written Essays - 250 words - 1

Brand Personality, Voice & Messaging - Essay Example For instance, the brand manager will use a concept such as â€Å"inner attractiveness and beauty is what emerges when you eat ABC restaurant pizza.† The advert will create a direct link between the company’s product and personality. The ABC restaurant intends to identify the voice that will clearly define its pizza. The voice will be attractive and will aim at advancing the product popularity over its competitor’s pizza. The use of appealing voice will be of the essence in attracting a huge number of potential customers to the company’s brand. The promotion voice will also help in sending the advertisement message in a clear manner to customers from various social and cultural backgrounds. The use of attractive voice will also aim at creating dialogue between the company managers and potential consumers. The ABC restaurant will also create a messaging map by describing the target audience and market. Although social network has multilayered audiences, the company will use clear messaging mapping in describing its target consumers. Identifying the target consumer will be vital in facilitating reliable interaction between the company and target consumers. Moreover, the restaurant intends to identify and engage in productive interaction with the target market. Productive interaction with the target market will be effective in associating potential customers with the company’s